Google is partnering with H&M digital fashion house Ivyrevel, to serve customised dresses to the consumers with customised data in form design details. "It's such an exiting moment. We're about to change the fashion industry by bringing the customer's personality into the design process through data technology," said Aleksandar Subosic, co-founder of Ivyrevel. This idea is … Continue reading Coded Couture or an exaggerated gig?
Sorry readers, this isn’t what you think this is! A new business model in the food industry, which shows you a restaurant online, also delivers fast and yummy food, but in reality there isn’t any. To the extent of staying true to this spooky-sounding-tasting-yummy concept, these restaurants might even have a mouth-watering Instagram feed. These … Continue reading Ghost Restaurants
Fresh in 2017, wondering whether the fashion crushing over the 90’s is over yet? GAP clearly hasn’t gotten enough of nostalgia yet, releasing a limited-edition 90’s Archive Re-issue collection they bring back the classics from the yesteryear. The collection is both for the men and women featuring iconic styles from the '90's including the Bodysuit, … Continue reading GAP brings your teenage cool back!
Published for FFT April 2016 A lifestyle change often influences fashion, especially if it is the healthy sort and inspires a large number of people. That is exactly what happened with cycling. Cycling to work, cycling to exercise, cycling to be part of a movement, or simply cycling for the sake of it! That is … Continue reading ‘Cycling’ its way into Fashion!
Published for FFT March, 2016 The oversize trend has been on the rise for quite some time now. Ramps have been overrun with anti-fit clothing and designers have been obsessed with larger than life silhouettes. This trend has gained much attention, and done well for both women’s and menswear styles. This trend has, in fact, … Continue reading Unrealistically Lo…ng!
Published for FFT February, 2016 There has been quite a buzz for some time now about whether it is justified for women to pay an extra something for products that men seem to spend much less on – be it toys or shampoo, razors or deodorants. This phenomenon, which has loosely come to be known … Continue reading Is Pink Tax Real?